The weekly peak downloads of 90.5 million is more than double Nintendo’s Super Mario Run and not too far off being six times the level of Facebook around this time. Yes, but perhaps not so much in the US as elsewhere, it seems. That's where Regional Exclusive Pokémon come in. Indeed, the revenue generated in that first month still puts it in fifth-place in terms of the highest one-month revenue for a free-to-play games. The beta will be region-locked to players residing in Canada … The game launched in July 2016, and became not just a smash hit game, but a global cultural phenomenon; in the summer of 2016, it seemed as if there was no getting away from Pokémon GO. No doubt catnip to her political opponents. China), and 31% on iOS. The total value of the investment came to $245 million, giving Niantic the expected valuation of close to $4 billion. Clearly these events motivate and engage the gameplay community, combining the AR elements of the game with a narrative arc or social element to foster engagement. The trend already apparent in August held, and Pokémon GO usage continued to tail off. This was despite its launch being staggered, with its Japanese release not occurring until over two weeks following the general release. There was even a Pokémon GO Frappuccino! AR is still a nascent field – the stuff of science fiction a few years ago. Niantic has been credited with applying changes to make it possible to continue playing Pokémon GO without having to go too far from home. As of October 2020, there are nearly 40 Pokémon that can only be caught or hatched in specific parts of the world. Blogs, RSS, Youtube channels, Podcast, Magazines, etc. It is unclear how many of these continue to have deals with Niantic in the aftermath of dipping user numbers. Apptopia Pokémon GO stats show that the greatest share of downloads by volume (all time) come from the US (as of September 2018), which accounts for 21% of Pokémon GO downloads. Interestingly, even the coronavirus pandemic hasn’t slowed the flow of Pokémon GO revenue, with mid-March 2020 seeing another post-2016 high, this time for weekly revenue of $23 million. We saw 500 million Pokémon GO downloads as early as September 2016, 650 million in Febraury 2017, and 750 million in July 2017. This, the piece speculates, could lead to long-term potential that not even the company itself yet understands. Read content from different sources in one place. The new early graphic novel series "follows Joe Pidge, a boastful city pigeon who thinks he knows it … On the other hand, Apptopia found (in September 2018) that Japan accounts for a tiny bit more than a third of revenue, followed by the US on 27.5%. Pokémon GO revenue vs. Other location-based titles, Deconstructor of Fun notes that the real threat to Pokémon GO in terms of market share and revenue alike will, somewhat ironically, some from Niantic’s own Harry Potter: Wizards Unite – with which Pokémon GO will share no small proportion of its fanbase…. While this might have been counterbalanced to some extent by the game’s success, it seems this was unsustainable. It went on to reach $800 million in revenue in 110 days, again faster than any other game before it. This study set the average age of Pokémon GO players at 29, and found household income averaging $52,430. We might also look to the lack of foresight that saw the game wrapped in a series of controversies which might have been avoided with some due diligence and some better awareness of the dangers which come with an AR title – particularly one so very ubiquitous. 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